Once they get hold of someone’s contact list via WhatsApp or Facebook messenger, they send messages citing that some online store is giving away pre-loaded gift cards. Each section of the wheel guarantees a prize, a plasma TV, or a smartphone, or maybe a car! Beware! Do not enter such contests which guarantee prizes because that may just be your last!Īnother common trick in a fraudster’s scamming hat is defrauding customers by sending out fake messages on social media. But wait, are these contests genuine anymore, especially in the digital world?ĭuring Black Friday sales promotions, online contests are run to grab customer attention, but fraudsters leverage it to collect your personal data and empty your bank accounts. This does bring back the nostalgia when as kids the spinning wheel contest gave you butterflies, and the anticipation of winning was the adrenaline rush. When you click on the link, you’re taken to a fake lookalike website, and as soon as you enter your bank details and other information, voila! You’re hacked! Make sure to identify the sender’s address on the mail and confirm the authenticity of the webpage you land on. ![]() These links contain malicious content which can harm your device and hijack it. These criminals create fake email addresses and fake sites on the pretext of the brand and send emails on their behalf. Such mails are commonly referred to as ‘phishing emails’. Luring customers with such deals is a fraudsters’ favorite way to trick you into divulging your financial information easily. “iPhone 13 pro at…! Click here to grab the deal before the black Friday sale ends” Brands woo their customers with mouthwatering deals and unbeatable offers. Today, mFilterIt, a leading global digital brand safety and prevention platform, releases top threats to look out for customers before they jump with excitement about grabbing the hottest deal of the Black Friday Sale 2021. Therefore, consumers, in their fervor to grab the best deal, don’t take necessary precautions to protect their personal and financial information. This exciting quarter has also presented an opportunity for fraudsters to trick consumers by defrauding them in the smartest ways possible to pocket their spending. Covid-19 has further opened doors to online warfare as consumers are now shopping online to avoid crowds. ![]() In India as well, apparel, footwear, accessories and beauty brands in malls and department stores are riding high on the hype around Black Friday. Global research has shown that 65% of purchases will be in the fashion, grocery, and home sectors. The 2021 Black Friday is touted to become a big retail event in India as well this year, following the global phenomena, with retailers and e-commerce platforms offering huge discounts.
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