![]() The concept is representative of a broader portfolio of low-horsepower outboards Mercury will launch later this year and next. This initial concept will have applications for fishing, cruising and nature watching. We can tell you we’re excited about the possibilities that the Avator series will provide. “ We can’t speak to horsepower quite yet, since we are still developing the product. In response to questions on the Mercury Marine YouTube channel, the company has said: Naturally, people are also interested in what kind of power will be available with the Avator electric outboard line. Tim Reid, Mercury Marine vice president of product development & engineering says “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters.” “Broad portfolio of low-horsepower outboards” ![]() It can also be charged from a marina pillar, of course. The batteries are taken home to charge from a home outlet, which also adds to the portability of the unit as a whole. An extra battery can be taken aboard and double the range in seconds. The Avator’s swappable battery is a tidy and easy solution. Just as with electric vehicles, the idea of range is one of the main psychological barriers for consumers who are used to fossil fuel motors. One of the features of the Avator that stands out compared to other electric outboards is a battery pack that slips in and out of the top of the cowling’s hinged ‘lid’. Talking about the Avator concept, Drees said “Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry.” They also have 80 years of customer feedback. Mercury electric outboard features swappable battery So when they put their technical people on a new project, they are bringing unique experience and expertise. recreational boat fleet are powered by Mercury products, and the company has a tradition of innovation that goes back to the first Thunderbolt gas outboard in 1947. Roughly 1 out of every 2 boats in the U.S. Mercury Marine President Chris Drees said at the company’s Investor Day in May of 2021 that “We’ll launch five new electric outboard models by 2023, and intend to be the market leader in both conventional and electric marine propulsion by the end of that year.” There has been a lot of talk since last year about one of the world’s largest gas outboard manufacturers going electric. The motor on display was a concept model designed to showcase the main features of the new line – named ‘ Avator‘ – with the formal release and models for sale coming later this year. The much anticipated Mercury electric outboard created a big buzz with its unveiling at the Miami International Boat Show last week.
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